Over the last 10 years we have been asked what represents best practices in internal branding and brand ambassador programs. To this end, we have decided to embark on a significant study of companies and their employees to determine the commitment and measurement of organizations that have invested in internal branding and brand ambassador programs. The results will be disseminated to all the people/companies that participate in the study. The results of the study will provide insights as to current best practices and the extent that brand ambassador programs are being implemented and managed properly.
Inward defines Brand Ambassadors as "Employees of an organization that embody the brand values, culture and behavior that provide great customer experiences and positive perceptions that exemplify the brand image of the company. Brand Ambassadors activities can be exemplified through their corporate knowledge, promoting and communicating ideas to peers and customers, changing personal behavior and attitudes supporting the brand and recognizing and rewarding colleagues for their proper actions and behavior."
We invite you to take this ten minute survey. In addition, we kindly request that you help us forward the questionnaire to as many people as possible, through your social media networks and communities (LinkedIn. Twitter, Facebook), among colleagues, friends and relatives and through list serves you may be part of. The questionnaire is relevant to anyone who works in a company of any size. The more people who participate in completing the survey, the better the findings will be.
Our goal is to have as many as 2000 participants complete the survey.
Many thanks in advance of your participation. After taking the survey, drop me a quick line and tell me what you thought while going through the questions. I am always interested in your feedback.